From the Designer's Desk
Ofra, Founder & Jewelry Artist
Israeli artist Ofra originally founded Ooh, Jewels! to showcase her unique collection of handcrafted jewelry created with only the finest semi-precious stones of assorted colors, sizes and shapes.
Born and raised in Israel, one of the world's leading diamond trading centers, Ofra began her career working at the Israeli Diamond Exchange. When she moved to New York in her early 20s, she continued her work in the Diamond District of New York City. Ofra received a degree from the Gemologist Institute of America, and she has studied jewelry design at the Fashion Institute of Technology in New York City. Studying in the city sparked her interest and shifted her focus to the beauty of semi-precious stones, which led her to launch Ooh, Jewels!.
Ofra's travels to Asia and Israel inspires her choice of only the finest materials, which is the key to the distinctiveness and success of Ooh, Jewels!. The clientele for Ooh, Jewels! ranges from young fashion-conscious girls to sophisticated women in their 50s.
Ofra teaches jewelry design and creation to all ages. The decision to teach grew from her personal desire to share her love of beads and all the beautiful things that can be created with them. She is determined to contribute to the growth of this form of art. In addition, Ofra appreciates that jewelry making brings people together. As a company that started and became popular in her town of residence, a continual sense of community and togetherness is a hallmark of the Ooh, Jewels! brand and is felt in the atmosphere of every event.